PayPal Digital Gifts
Accomplishments
Designed internal card catalog service
Introduced Print at Home, Send to SMS and Create Your Own Card
Forged Partnership cross-platform with Facebook and Venmo
Highlights
Launched Feb 27th 2018 saving $500k in Magento subscription cost
Design an experience that can integrate with other PayPal services
P2P, Venmo and Facebook Market Place integration
PayPal Digital Gifts for Facebook Market Place launched Feb 14, 2019
Estimated revenue increase $2-5M
$10.1M 2018
$12.4M 2019
PayPal Digital Gifts Legacy
Landing Page Progression
Card Catalog Progression
Categories Progression
Product Page Progression
Greeting Card Progression
Gift Preview
PPDG in PayPal Send Money
PPDG M-WEB
PPDG FB Messenger
PPDG Venmo
P2P Risk
Accomplishments
Created a systematic way for customers to release holds
Reduced CS calls by 8%
Increased the number of confirmed mobile phone numbers on the platform from 71% - 85%
Reduced the number of fraudulent accounts by 4%
Designed One Time Password experience
24 Hour Holds - P2P Sender - App
24 Hour Holds - P2P Receiver - App
Phone Confirmation
P2P Growth
Accomplishments
Redesigned the non-member payback experience
Introduced experiences for non-member conversion
Introduced algorithmic-based value prompts
Gamified incentives
Non-Member Payback Legacy
Non-Member Payback Redesign